Arundel Brewery
A BREWERY THAT SAW DOUBLE We completely rebranded and changed the names of the core bottled and draught beers in Arundel’s range to Sussex – Gold, Sussex – Dark, Sussex – IPA and Sussex – Castle. This simple step and a more premium looking design had an immediate impact on sales. New customers like Waitrose and distribution way beyond the boundaries of Arundel doubled the size of the brewery. We then introduced a Sussex Craft range including fruit beers, Sussex Bier lager, and finally a can range. OUR ROLE: NAMING & NEW BRAND IDENTITY, PACKAGING DESIGN, NEW PRODUCT DEVELOPMENT & DESIGN, VAN LIVERY & SIGNAGE, PROMOTION, ADVERTISING, CORPORATE LITERATURE, BROCHURES, POS & BELOW THE LINE INITIATIVES
