Cafe Direct

A TASTE OF WHAT WE DID FOR THE GOOD OF THIS VERY CARING COFFEE COMPANY. With so many companies selling mistruths about their ethical trading and sustainability, how do you sell a coffee company that are the true pioneers of fair trade and do more than anyone else? That was our mission for Café Direct one of the true leaders in this field who give back 50% of their profits and one of only a handful of B Corps in the UK. Our role was to give them an out of home brand look and feel with powerful communication in all the cafes and businesses where their coffee is sold. Ultimately it is still all about the taste of the coffee. However, making customers more aware of how much the company cares about the grower’s lives, the sustainability of the environment and the dedication they put in to help deliver every delicious cup makes every drop of their coffee taste that little bit better. OUR ROLE: OOH BRAND IDENTITY, CAFÉ BRAND LOOK & FEEL, LITERATURE DESIGN, ADVERTISING POSTERS, POINT OF SALE, PROMOTION MATERIALS & ALL COMMUNICATION.

"I have worked with Andy & Sash Design over a number of years on projects from initial concept development through to full brand launch, along with step change projects on existing well-known brands. They very quickly grasp the key fundamentals of the outline brief and scope out the full process and importantly develop creative solutions to land on the target in a timely and cost-effective manner. From design to project management they are seen as an integral part of the team."

Chris Thompson - Marketing Director Café Direct

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